Brand transformation for Accu

The Challenge

We’re close friends with the owners of online component store Accu. We’ve known them for years and have always been impressed by their business acumen and thirst for the latest technology. Knowing this, we always challenged them that their brand didn’t match their ambition, and the added value that they bring to the marketplace.

The Insight

We were asked to help work with their internal team to update their logo and bring consistency to their communications. After working through our process, we gave Accu much more value than this. We helped them see their business in a different light. From being an e-commerce store, we helped discover their difference as a business – we created multiple messages that resonated with their audience and have helped propel further innovation within the business. We found out that they weren’t your typical e-commerce business, they were essentially a technology business. This insight has completely reframed how they see their own business, and their position in the market.

What We Did

  • Brand identity
  • Brand strategy
  • Brand guidelines
  • Copywriting
  • Consulting
  • Website design
  • Advertising
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We recommended Accuracy Delivered as a strap-line. Simple and true.

We worked with the team on their sub-brands, and created a coherent design system.

Smith have an incredible talent for getting to the core of your business, finding out what sets you apart, and building on it to create a dynamic and engaging brand and marketing strategy.

Martin Ackroyd



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